Bristol & West, Mortgages

Objective

Generate on budget enquiries from higher income white and blue-collar self-employed people seeking self certification mortgages.

Approach

Appreciate the fact that the target audience are very busy. Focus on the key benefit of Bristol & West's product, all you need do is give them your signature. When you're self-employed, a service that minimises fuss and gives you the cash you need fast is what you need.

Results

A multi-media campaign with clear standout for the product and a strong return on investment

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