Savills, Bankso

Objective

Deliver quality, low cost leads for sales of the latest development in Bansko Bulgaria, a dual season resort.

Approach

By highlighting the key benefits of this location and the fact that Bulgaria was about to join the EU, we were able to present a mouth-watering opportunity.

The campaign ran across press, exhibitions and digital channels.

Results

A resounding success. All properties sold within budget and a new benchmark set for low lead costs.

" We have received approx 300 actual enquires, which is nothing short of incredible from one ad. We had expected circa 150..."
Jeremy Rollason, Director, Savills

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