Shoe-Shop.com

Objective

Shoe-shop.com sell their exclusive Fly Flot range of comfort sandals through seasonal press advertising. Our brief is quite simply, to build sales quickly and cost effectively.

Approach

To improve press performance we have refreshed the ad style, identified best performing titles and driven rates to new lows. This press strategy has been complimented by a channel expansion plan to open online display and DRTV.

Results

Within two months we have made a big difference, perhaps best summarised by Stephanie Curry, Operations Director at Shoe-Shop.com:

"I'm delighted! Not only have the team at TRT given great insight and introduced a real sense of purpose, they are also delivering the media I want CHEAPER!"

download this case study (pdf)