Skills Train, I Quit

Objective

MIS is a lead-hungry business and we were convinced that we could open DRTV as a new source of cost-efficient leads.

Approach

We developed a distinctive commercial that focused on why people want career changes. They hate their current job, want better prospects and more money. We focused on the desire to quit and move on.

Our supporting media plan balanced low cost and controlled call volume requirements using a broad spectrum of digital TV channels

Results

A striking TV commercial that created real differentiation and standout. DRTV is now a fixed element of the MIS channel mix, delivering high volume, low cost leads

download this case study (pdf)