The Carphone Warehouse

Objective

Sell phones off the page using the support of this major high street brand.

"Don't make us look cheap but don't make us look too expensive!"

Approach

Develop an advertising style that stayed true to the client's brand values but still pressed all the right direct response buttons. This was combined with careful media selection, planning and buying to maximise on budget sales.

Results

A successful launch into the direct press channel for Carphone Warehouse - with brand values intact.

download this case study (pdf)