Vonage

Objective

We're new into the UK and need growth to acquire customers, lots of customers.

Approach

We demystified the world of VoIP, (Voice over Internet Protocol) and simultaneously got the customer to focus on the real benefit, free phone calls. We developed retail style advertising coupled with some hard working TV, print and digital work.

Results

Vonage now has a strong position in the UK broadband telephony market and we continue to help them meet ambitious customer growth targets.

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