Our brief was simple - deliver enquiries to the call centres via DRTV.
We developed a distinctive commercial that focused on why people want career changes - because they hate their current job, want better prospects and more money. We focused on the desire to quit and move on. This resulted in a stylish and humorous brand building commercial that also ticked all the classic direct response boxes - who says you can't have the best of both worlds? The ad has clear standout, delivers real brand differentiation and cost per lead of £35.