to how they did even just a few years ago. Now, a smart device is always on-hand. People increasingly react instinctively and immediately to advertising: searching Google, visiting websites, downloading apps, locating stores, checking prices and taking all sorts of other actions just as soon as your TV ad has ended, sometimes even during broadcast. Brand Performance advertising is designed with this in mind.
TSW can get you incredible results by combining the power of a brand approach with the consumer understanding, attributable data and on-the-fly optimisation we see when we monitor reactions. The Brand Performance approach harnesses the brand building power and the reach of broadcast and print media and makes it deliver massive growth at a speed and scale that no digital channel can match.