Brand Performance

Brand Performance: evolving the way advertising works

Thinking in terms of response or brand just won’t cut it any more

People act differently 

to how they did even just a few years ago. Now, a smart device is always on-hand. People increasingly react instinctively and immediately to advertising: searching Google, visiting websites, downloading apps, locating stores, checking prices and taking all sorts of other actions just as soon as your TV ad has ended, sometimes even during broadcast. Brand Performance advertising is designed with this in mind.

You can improve your campaigns spectacularly by understanding these reactions 

  • What do they mean for your customer’s journey? 
  • How do you influence them? 
  • How should they change your wider media strategy?

TSW can get you incredible results by combining the power of a brand approach with the consumer understanding, attributable data and on-the-fly optimisation we see when we monitor reactions. The Brand Performance approach harnesses the brand building power and the reach of broadcast and print media and makes it deliver massive growth at a speed and scale that no digital channel can match.

Find out how it can work for you by exploring the channels below and our client stories

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Call Matthew Pover on +44 (0)1761 234 824 or +44 (0)7734 982 478 or email

Call Richard Downey on 44+ (0) 20 7539 6108, +44 (0) 7808 558 240, or email

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