You need a team of strategic planners who have a unique strategic planning framework that works across media channels. Meet Pathways: structured around your business needs, your brand, and meeting and exceeding your ambitions. Tell us what you need to know and we’ll help you find the answer.
1) evolving their communications strategy in line with their brand story which 2) determines their path through TSW’s products and services, and 3) combines to optimise their direction through the markets in which they compete. These are game-changing journeys of insight, efficiency, creativity and growth.
Our Pathways strategic planning team have both the know-how and the tools to navigate the ever-changing media landscape, track undulating trends in markets and consumer behaviours in order to plot the right strategic course no matter what the brief.
For clients with a requirement for either fully-integrated channel-neutral planning, or for cross-channel consolidation, the Pathways team sets the strategy, the servicing framework, the measurement agenda and collaborates with the channel specialists to turn strategy into full colour reality. Immersed in their individual channels, our specialists have deep knowledge, differentiated activation strategies; whether unbelievably agile, screen-neutral AV execution or leveraging unparalleled group buying power to unlock never-before-seen insert deals. Working together so closely means Pathways know they can recommend strategies which for other agencies would be impossible to execute –strategies that deliver outcomes for brands that other agencies can’t.
Collaboration is a core attribute of the Pathways methodology. Clients rely on us to become an extension of their in-house team; to act as lead agency within the agency roster. As such, Pathways regularly does things such as share forecast TV spot sizes and timings in-campaign to third party PPC agencies for bidding synchronisation, consolidate inter-agency reporting and host inter-agency round-table sessions, feed response data back to creative agencies to influence creative direction, and more.
In short, Pathways is capable of leading high-performing teams to deliver your objectives.