Radio is a fantastically powerful medium in itself. It provides brilliantly effective direct response campaigns when combined with TSW’s ability to lower your costs.
But with TSW’s exceptional buying standards and trading approach, you can also use radio to add cost-efficient weight to your TV campaigns, driving increased reach and response.
Using a test and learn approach, balance your KPIs, campaign lead times and market conditions to get the best results and drive the lowest CPTs.
of the UK population listens to commercial radio every week
Don’t just rely on standard spot airtime. To truly maximise the power of your radio. Take advantage of TSW’s knowledge and understanding of auction inventory, sponsorships, promotions, companion display campaigns (on Spotify and other digital networks) and more to drive growth for your business.
Enhanced audience targeting finds where your audience listens and helps you to reach them is the most efficient way possible.
Key creative recommendations will make your radio work harder. Length, voiceover accents, sound effects, music and all sorts of other choices have a huge effect on your campaign performance. TSW will take an active role in creative development to guide you towards better response.