Retargeting

Refined retargeting for maximum results

98% of traffic to retail websites doesn’t convert on the first visit. Make sure those customers come back to you and not to your competitors with sharper retargeting

98% of traffic to retail websites doesn’t convert on the first visit. Source: AdRoll

98% of traffic to retail websites doesn’t convert on the first visit. Source: AdRoll


Never lose to competitors

Retargeting ensures that those customers come back to you, rather than heading over to your competitors. Do it right and retargeting delivers higher ROI than any other digital marketing activity.

of advertisers are using retargeting for direct sales growth. Source: AdRoll

of advertisers are using retargeting for direct sales growth. Source: AdRoll

Epic results

What brought your customers to your website? Get maximum impact by grouping your audience not just by demographics but by behaviour and traffic sources too. Visitors driven by your inserts activity will be motivated by different retargeting messaging than those coming from your cold emails.

Take advantage of a never-seen-before retargeting innovation to harness response from TV. Highly targeted video and display can drive attributable response from visitors coming through in-home devices such as mobiles, tablets and games consoles.

5-second case study:

Running tests against naturally delivered benchmarks has demonstrated that TSW retargeting campaigns will make your visitors between 3 and 4 times more likely to convert

Over 33%  of advertisers intend to increase their retargeting budgets over the next 12 months.

Over 33% of advertisers intend to increase their retargeting budgets over the next 12 months.

Powerful multi-channel retargeting

It’s not just about gif banners. Retargeting creative comes in many forms such as mobile app download prompts and interactive video, across many channels such as display and social media, and across devices such as smart TVs and mobile. Ensuring a consistent multi-channel brand experience is key for performance.

Well-managed Retargeting will get you the highest last-click ROI of any channel, but it doesn’t work on its own. You’ll need to feed visitors
through the site with Brand Reaction and Linear Response activity and then we can help to carefully attribute Retargeting sales across media to understand the response.

Call Sam Vandermark on +44 (0) 20 7539 6139, or email samvandermark@thespecialistworks.com

Team inbox: digital@thespecialistworks.com

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