The huge growth in e-commerce and home shopping makes transactional media unstoppable. Most marketing reaches people who just don’t want to buy. Transactional media allows you to cut that group out and only target the people in the buying zone. It’s so simple and yet it can deliver up to 20x more response.
Target 100% online or 100% home shopping-savvy customers. Home is the place where holidays are planned, products researched and purchases made.
Source: Ecommerce Foundation
The Fast Track businesses creating ‘free’ customer acquisition campaigns…
Retailers Ocado and Boden take paid-for advertising on their websites and/or in their parcels:
Reach thousands more customers. Get better engagement. Pay less. Join an exclusive club of businesses that are using our unique AdCredits initiative to add value for current customers and win new ones
Turn your own customer communications into additional revenue streams. Transform this directly into new opportunities and grow your marketing budget without having to get your finance department to sign off. As a bonus, you’ll be adding value for your existing customers too.
Get the UK’s largest and most entrepreneurial transactional media specialist on your team. Write, break, improve and rewrite the rules of this lucrative channel as you get access to the best experience and the best retail businesses (Amazon, Ocado, House of Fraser, Boohoo, Boden, LoveFilm, JD Williams and a whole load of others).
* 65% of UK transactional print media is bought by TSW. Over 50% is exclusively sold by i-transact. Source: Nielsen